SYSTEMS AND METHODS FOR USING KEYWORDS EXTRACTED FROM REVIEWS

Methods and systems for generating recommendations are disclosed. In some examples, from a set of positive reviews associated with a merchant offering, at least one attribute is identified and associated with the set of positive reviews, based on reviewer profiles associated with each respective positive review. The attribute is associated with the merchant offering. A match is determined between a customer attribute in a first customer profile and the at least one attribute. A set of recommendations is generated to be presented, via a customer electronic device, to a customer associated with the first customer profile, the set of recommendations including the merchant offering associated with at least one attribute.