USER PATH DEVELOPMENT

Described is a system and method for developing and dynamically updating user paths through a materials handling facility. A user path through a materials handling facility may be developed that will route a user past one or more items (e.g., pick list items, recommended items, wish list items, promotional items) planned for the user. If the user does not follow the user path, the user path may be dynamically updated to account for the current location of the user and/or to consider other actions performed by the user.