PREVENTING UNWANTED ACTIVATION OF A DEVICE

A computing device may be configured to receive a content asset and to determine whether the content asset comprises one or more triggers. The trigger may be a word, phrase, or passcode that alerts a voice activated device to the presence of a voice command and may serve as an instruction to the voice activated device to cause execution of the voice command. In response to determining that the content asset comprises one or more triggers, the computing device may be configured to insert one or more signal markers into the content asset at a location corresponding to the one or more triggers, and to cause transmission and/or presentation of the content asset with the one or more signal markers. The signal markers may cause a voice activated device to ignore a voice command in the content asset, despite the presence of one or more triggers.