METHOD FOR DYNAMICALLY MANAGING CONENT DELIVERY

Methods and systems are provided for bitrate adaptation of a video asset to be streamed to a client device for playback. The method includes selecting a representation from a manifest which expresses a set of representations available for each chunk of the video asset and generating a dynamic manifest for the video asset in which the representation selected for the at least one chunk is recommended for streaming to the client device. The selection of the representation recommended for the chunk may be based on at least one of historic viewing behavior of previous viewers of the chunk, content analysis information for the chunk, a level of available network bandwidth, a level of available network storage, and data rate utilization information of network resources including current, average, peak, and minimum data rate of network resources.