OPTIMIZING UTILIZATION AND MARKETING OF CAR WASHES

A first data packet can be received from an origination terminal at a remote server operatively coupled to the origination terminal and an end user terminal. The first data packet can have a plurality of offers and image or video data acquired by an image/video sensor. The image or video data can be processed by the remote server using an image processing algorithm to estimate a current idle time associated with the origination terminal. One or more aspects of the plurality of offers can be controlled by the remote server based on the current idle time. A second data packet including the plurality of offers can be transmitted to the end user terminal by the remote server. A selection of a preferred offer of the plurality of offers can be received from the end user terminal at the remote server. The preferred offer can be provided to the origination terminal.