METHODS AND APPARATUS FOR GENERATING ITEM RECOMMENDATIONS BASED ON REAL-TIME INFERENCE OF MACHINE LEARNING MODELS

This application relates to apparatus and methods for providing recommended items to advertise. In some examples, a computing device determines a plurality of first values for a corresponding plurality of first items based on the user's engagement with each of the first items. The computing device may then determine a subset of the plurality of first items based on the first values. The computing device may receive a search request and determine a plurality of second values for a plurality of second items based on the search request. The computing device may determine a plurality of third values for the subset of items based on the plurality of second values for the plurality of second items and the user's engagement with each of the subset of items. The computing device may determine the recommended items based on the plurality of second values and the plurality of third values.