Patent №
US 11,645,678
Granted
2023-05-09
Filed 2022
Owner
YIELDMO, INC.
Lab
—
AI components
1
kr
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
17853238
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.
AI classification
Ownership
YIELDMO, INC.
assignment · 605970335
Assignors
YAVONDITTE, MICHAEL, SEBAG, DAVID, NARAYAN, INDU, RAO, RAHUL, CARNEIRO, ELBER, HARQUAIL, NOOK, COHEN, DAVID
On an employer assignment, the assignors are typically the inventors.