COMPLEMENTARY CONSUMER ITEM SELECTION

An example method of complementary consumer item selection includes: receiving, by a computer system, an image representing a first consumer item of a reference set of consumer items; identifying a target category of a complementary consumer item to be associated with the reference set of consumer items; generating, by a neural network processing the set of images, a feature embeddings representing the first consumer item in relation to the target category; selecting, using the feature embedding, from a set of available consumer items, a plurality of candidate consumer items associated with the target category; and selecting, among the plurality of candidate consumer items, the complementary consumer item to be associated with the reference set of consumer items.