Automatic Image Orientation Based On Use

A video imaging system is provided. The video imaging system is configured to maintain a video image displayed on a display unit in a predetermined orientation based upon a use. The video imaging system includes an endoscope, a camera head unit, a camera control unit configured to determine a focal distance, and a display control unit. The display control unit is configured to process the focal distance to determine a use. The use is processed by the display control unit so as to maintain the video image in the predetermined orientation. The contextual information may be focal distance, image data or endoscopic orientation.