GENERATING MESSAGE EFFECTIVENESS PREDICTIONS AND INSIGHTS

Messages are processed to generate effectiveness predictions and/or other insights associated with the messages. Candidate messages are processed through a natural language processing (NLP) component to parse the candidate message into message elements for further processing. The message elements are converted to a vector or set of vectors, which are provided as input to a machine learning model to make predictions of message effectiveness. A contribution score can be made for each message element of the candidate message, which may be indicative of the importance or relevance for the individual message element to the overall predicted message effectiveness. Other message elements not originally within the message can be provided as candidates to replace message elements already located within the message. In this way, a message that is likely to be effective, such being likely to have a high conversion rate, can be published or otherwise distributed.