SYSTEM AND METHOD FOR GENERATING A MODIFIED DESIGN CREATIVE

The system for recognizing one or more objects of a design creative within an environment, analyzing the one or more objects using a deep neural networking model and generating a modified design creative by (i) determining a location of a design creative within the media content, (iii) determining an object from the design creative, (iv) determining an attribute of the object, (v) implementing a compliance rule to the attribute of the object to determine a distinctness and an effectiveness of a brand product, (vi) generating an attention sequence and heatmap for the media content, (vii) automatically generating a first recommendation based on the compliance rule, the attention heatmap, and the attention sequence, and (viii) automatically generating a modified design creative for the environment based on the attention heatmap, the attention sequence and the generated first recommendation using the deep neural networking model.