Online Merchant Review Management Using Dynamic Resource Locator Redirection To Distribute A Review Request

A system and method to optimize dynamic review generation. A user device associated with a user is selected to provide a review of a merchant. A weighted event factor associated at least a portion of a plurality of websites to which the review can be redirected is identified. Based on the weighted event factor, a first website of the plurality of websites to which to redirect the user device is determined. A dynamic redirection container is transmitted that redirects the client device to the first website, wherein the dynamic redirection container receives a posted review of the merchant at the first website. Based on the posted review associated with the merchant, the weighted event factor is updated.