DISPLAY DEVICE FOR GENERATING MULTIMEDIA CONTENT, AND OPERATION METHOD OF THE DISPLAY DEVICE

A display apparatus for generating multimedia content and an operation method thereof are provided. The display apparatus includes a display, a memory storing one or more instructions, and a processor configured to execute the one or more instructions stored in the memory. The processor is configured to obtain plot information of the multimedia content, and generate sequence information including one or more sequences of the multimedia content corresponding to the plot information by using a first artificial intelligence (AI) model, generate scene information based on the sequence information by using a second AI model, generate the multimedia content based on the scene information, and control the display to output the multimedia content.