GENERATING AND ACCESSING VIDEO CONTENT FOR PRODUCTS

In one or more implementations, video content generated using a client application may be provided to users of the client application in association with one or more products offered for purchase via the client application. Video content items presented to a user may be identified based on a level of interest of the user in relation to the respective video content items. A level of interest of the user in relation to a video content item may be based on profile information of the user.