SECURED USE OF PRIVATE USER DATA BY THIRD PARTY DATA CONSUMERS

Disclosed herein is a system configured to collect and maintain user data within a first party silo while allowing third party data consumers to use the user data in accordance with explicit input from users. The system provides a user with transparency and control with regard to data use by displaying graphical user interfaces configured to receive input indicating whether the user allows or prevents third party data consumers to use his or her data. The system exposes an API that enables the third party data consumers to submit a data query. The system uses the data query to internally analyze a user data set. User data is included in the user data set in accordance with the input. The system is configured to provide, via the API, a result of the analysis to the third party data consumer that submitted the data query without providing the user data set.