Systems and Methods to Optimize Search for Emerging Concepts

Disclosed is a system and associated methods to optimize search in order to present emerging concepts that relate to a query for an established concept. The system extracts phrases from different content, generates a first cluster with a first set of phrases that contain a first common set of words and a second cluster with a second set of phrases that contain a second common set of words. The system clusters the first cluster and the second cluster to a cluster group based on a related word amongst the first and second set of phrases. The system receives a query for a particular word in the first common set of words, selects the cluster group based on the phrases in the first cluster of the cluster group having the particular word, and presents search results based on content that includes phrases in the second cluster of the cluster group.