METHODS AND APPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA

Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes communication interface circuitry to obtain metering data, the metering data including a first metadata tag extracted from media at a time corresponding to a media event associated with the media, the metering data omitting second metadata tags extracted from the media by a media monitor, the second metadata tags identified for omission based on a temporal proximity of the second metadata tags to the media event, the first and second metadata tags extracted from the media when the media is presented; memory; instructions included in the apparatus; and processor circuitry to execute the instructions to determine a first exposure of an audience to the media based on the metering data, the first exposure being the same as a second exposure determined based on an analysis of the first metadata tags.