TELECOMMUNICATIONS NETWORK PLANNING SYSTEM

Systems and methods to identify a growth classification/categorization for a geographic area that helps a network provider to solve for what types of planning opportunities are available at various area granularities is disclosed. The system computes values for a set of growth criteria for a geographic area. The growth criteria are related to planning, usability, customer experience, sales, population, and so on. Based on the growth-criteria values, the system identifies a classification/categorization for the area. For example, the system classifies an area as an invest area (e.g., requiring engineering action), a grow area (e.g., requiring sales action/being sales ready), a defend area (e.g., requiring engineering and sales actions to continue current trend), or a fix area (e.g., likely requiring both engineering and sales actions to improve current trend). Based on the area classification, the system can then provide actionable insights to drive improvement in network coverage and customer experience.