DEVICE AND METHOD FOR PROVIDING CUSTOMIZED CONTENT BASED ON GAZE RECOGNITION

A method of providing customized content based on gaze recognition executed by at least one processor of a content providing device includes obtaining a face recognition image of a user based on an image sensor, obtaining a face front view image of the user by controlling the image sensor based on the obtained face recognition image, generating gaze information including a gaze direction and gaze fixing time information of the user based on the obtained face front view image, determining a display area corresponding to the generated gaze information as a region of interest, detecting an item matching the determined region of interest, and providing product information content for the detected item.