SYSTEMS AND METHODS FOR ALTERING A GRAPHICAL USER INTERFACE

A system can include one or more processors and one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform: selectively aggregating in-session user activity of a user with historical activity data of the user into one or more respective groups based on interactions of the user with a GUI over a period of time; predicting, using a set of predictive algorithms, one or more intents of the user based on the one or more respective groups; and facilitating a display of an altered GUI on an electronic device of the user based on the one or more intents of the user, as predicted. Other embodiments are disclosed herein.