PSYCHO-VISUAL-MODEL BASED VIDEO WATERMARK GAIN ADAPTATION

A method for embedding video watermarks. Areas of poor visual quality in a video content having embedded watermarks ar determined. The watermark symbols replace pixels in the video content with pixels in which the luma values are modulated such the luma value for a 0 bit renders as black and the luma value for a 1 bit renders a shade of gray. The luma value for the 1 bit level is reduced in those areas determined to have poor visual quality. Areas of poor visual quality may be determined by analyzing the luma values of pixels of the video content immediately adjacent to and below a particular watermark symbol to derive an adjacent brightness parameter that represents the perceptual brightness of the surrounding video content. The reduction of the luma value may be achieved by setting the 1 bit luma for a particular watermark symbol to be perceptually less bright than the adjacent brightness parameter.