System and Method for Live Counter-Factual Analysis in Tennis

A computing system identifies data related to a tennis match between a first player and a second player. The data includes a current match state and a current in-match performance. The computing system generates an input data set that includes the data related to the tennis match. The generating includes modifying the current match state to assume that the first player will win a next point in the tennis match. Based on the input data set, the computing system measures an importance of the next point to the first player winning the tennis match.