METHOD AND APPARATUS FOR PRINTING ADHESIVE BACKED MEDIA

The method and apparatus for printing adhesive backed media, such as a label strip or a multi-part form, includes an endless belt which is rotatably mounted to a support frame and is advanced along an endless path of travel such that a label strip may be fed from a wound roll to the endless belt with the adhesive backed side of the label strip directly in contact with the endless belt, and indicia may be imprinted upon the opposite side of the label strip. The printing apparatus includes a platen mounted within the endless belt and a print head positioned in alignment with the platen so that the endless belt and the label strip carried by the endless belt extend between the print head and the platen so as to permit printing on the label strip. The printing apparatus may include a stripping roller mounted at the downstream end of the endless belt and having a relatively small radius to facilitate the release of the adhesive backed label strip from the endless belt.