PERSONALIZED COUPON GENERATING AND PROCESSING SYSTEM

A personalized coupon generating and processing system includes a coupon dispensing source that communicates with responsive consumers through a communications interface. The availability of preselected coupons is communicated to the consumers by an availability communications means, and consumer responses are communicated to the coupon dispensing source by consumer response means. Consumer requested coupons are personalized and distributed to the responsive consumers. Redemption of the coupons is communicated to the coupon dispensing source by redemption data means.