METHOD FOR ASSISTING INDIVIDUALS IN DECISION MAKING PROCESSES

The present invention relates to a method for assisting an individual in making a selection amongst a plurality of choice items. The individual selects decision components having a relevance to the selection of a choice item and assigns values to each of the decision components. The user further assigns expected satisfaction scores to each decision component of each choice item indicating the expected satisfaction to be received from the decision components. The reliability of the expected satisfaction scores are indicated by assigned reliability factors. The assigned component values, expected satisfaction values, and reliability factors are then utilized to rank each of the choice items.