SERVICE CHANGEABLE SYSTEM AT AN INFORMATION CENTER

There is provided a service changeable system at an information center, which is intended to select a service in which a user seems to be interested and to introduce it to the user from the information center side. The user's own profile data is registered in advance in profile data registering means, and service menu control means controls the menu of services which are supplied or mediated by the information center. Service menu transmitting means extracts the taste feature of a user from the profile data registered in the profile data registration means, compares it with the service menu data controlled by the service menu control means to select a service menu matching the taste of the user, and transmits the service menu to a user terminal. Thereupon, the service menu introduced from the information center is transmitted by being changed according to the user, so that time taken for the user to look for a service suitable to the user from a large number of services can be saved.