METHOD AND SYSTEM FOR ELECTRONIC PUBLICATION DISTRIBUTION INCLUDING RETURN RECEIPT

The invention comprises a method and system for distributing an electronic publication. The invention allows the distribution of customized publications, including customized advertising, customized content, or both. In accordance with the method for distributing an electronic publication, a version of an electronic publication is retrieved from storage. The electronic publication is delivered to the consumer by electronically sending the electronic publication to the consumer's electronic mail address with a return receipt requested. A receipt is then generated in response to the retrieval of the electronic publication from the consumer's electronic mailbox.