CONTENT-ON-DEMAND ADVERTISEMENT SYSTEM

A method of, and a system capable of, playing a video, the method comprising the steps of, and the system comprising retrieving, processing, random accessing, and buffering device for retrieving a first set of content preferences and a second set of content preferences, each including a level of explicitness in each of a plurality of content categories; comparing the first set of content preferences with the second set of content preferences and adopting a least explicit level in each content category; retrieving segment information defining, responsive to at least a level of explicitness in at least one of a plurality of content categories, at least one segment of a video; and playing, responsive to the comparing and the adopting, responsive to the segment information, and the random accessing and buffering device, a seamless version of, from within, and less in length than the length of, the video. Alternatively or additionally, the method comprises the step of, and the system comprises communicating device for, requesting the video from a remote video provider; providing the remote video provider a set of content preferences that is responsive to the comparing and the adopting; and receiving from the remote video provider the seamless version of the video.