OPTIMIZING DYNAMIC/ANIMATING TEXTURES FOR USE IN THREE-DIMENSIONAL MODELS

A method, system and computer-readable medium for generating images of three-dimensional models in a digital three-dimensional world, wherein the three-dimensional models include markup documents preassigned as texture. First, the three-dimensional models located in the digital three-dimensional world to be displayed are determined. Next, the markup documents that are preassigned to the texture of the three-dimensional models that are determined to be displayed are identified. Then, the identified markup documents and the three-dimensional models that were determined to be displayed are rendered. The rendered markup documents are mapped as texture to the corresponding rendered three-dimensional models and displayed on a display device.