INTERACTIVE NEWSPAPER

A method and apparatus of profile guided printing of a paper document facilitates back channel interaction from a reader for contemporaneous upgrading of the profile in response to document content. The document is printed to include tokens representative of the reader and its content. While being read, the document is redacted by the subscriber in a predetermined manner representing desired changes in the document, or responses to publisher inquiries. The document can be scanned in a smart recycling bin to identify the reader and the desired changes. The reader profile is adjusted by the publisher into an upgraded reader profile upon identification of the reader redactions. Alternatively, a smart wand is used to detect the document and contents and is controlled by the user to indicate changes to the contents. The wand can store the user's and document's identification, and the desired changes and can be downloaded for updating the profile. The next document generated corresponds to the upgraded profile.