SYSTEM AND METHOD FOR FITTING ROOM MERCHANDISE ITEM RECOGNITION USING WIRELESS TAG

A system and method for tracking and recognizing merchandise items taken into a fitting room by a customer for providing more efficient customer assistance. Each merchandise item is attached to a wireless tag including a product identifier. A fitting room is equipped with an antenna/receiver unit which interruates the wireless tag of an item taken into the fitting room to be tried-on. A store server retrieves information about the item based on the product identifier, and presents such information to a store clerk through an in-store terminal. In addition, the server develops recommendation of other products that the customer might be interested based upon the items taken into the fitting room. The server includes an analysis and recommendation engine that analyses the style, color, and brand of each of the items in the fitting room, and develops recommendations accordingly. The server presents the recommendations to a store clerk via the in-store terminal. If the customer possesses a customer ID card, the recommendation information is also based on the customer's profile and past trial and purchase history information. An employee ID card or tag also allows the system to track employees assisting the customers.