METHOD AND APPARATUS FOR AUTOMATING THE CONDUCT OF SURVEYS OVER A NETWORK SYSTEM

A method and apparatus for automating surveys over a network system causes an interface to be displayed to a particular client of the network system. This interface can be used by the particular client to define a survey. In response to the client interacting with the interface, a sequence of steps is automatically performed. The sequence of steps includes generating a survey based on information received over the network system from the particular client interacting with the interface; fielding the survey to a group of target users on the network system; gathering results of from network users participating in the survey; and providing the particular client, over said network system, with data that reflects the results of the survey.