Patent US 6,529,940

A destination server (18) associated with a system (10) for in-store marketing receives (130) messages from developers (12) over a distribution network (16). The destination server causes the messages to be displayed (134) by one or more interactive display terminals (22). Individuals can input (136) various feedback information into the terminals which indicate the individual's response to the displayed message. This feedback information is sent (152) to the developer's computer system (12), enabling the developer to evaluate the feedback information and, if desired, modify and re-distribute the message. Prior to distribution, the developer can select (104) multiple destination servers (18) to which the developer wants the message to be distributed, and can also select (110) multiple time slots during which the message will be displayed by interactive display terminals (22).