SYSTEM AND METHOD FOR DETERMINING AFFINITY USING OBJECTIVE AND SUBJECTIVE DATA

A method of determining a relationship between a search item provided by a user and a plurality of objective items, wherein each objective item in the plurality includes a plurality of objective item properties and the search item includes one or more search item properties, the method comprising: grouping a subset of objective items based on an objective relationship between one or more of the plurality of objective item properties and the one or more search item properties; modifying the subset based on a subjective relationship, wherein the subjective relationship indicates an association between objective items in the subset and the search item, thereby calculating an affinity value between each objective item in the subset and the search item; and ranking the objective items in the modified subset based on the affinity value calculated.