METHOD OF ACCELERATING DELIVERY OF MAGAZINES TO A NEW SUBSCRIBER

A system and method have been developed to accelerate the delivery of the first issue(s) of a publication as required to fill a new subscription order. The system and method collect the information on a new subscription order and based on the date when an order is received, determine the availability at the printing houses of a current issue of the magazine subscribed to and instructs the printing house with an available current issue to accelerate the delivery of the current issue to the subscriber. The system and method further tracks the delivery of issues in response to a new subscription order to ensure that delivery of currently available issues is continued until the new subscription enters the regular fulfillment schedule. This ensures early and continuous delivery to fulfill the new subscription order. The system and method can also track the number of issues delivered under the accelerated delivery system and adjust the number of issues to be delivered for the full term of the subscription order.