GENERATING AND NAVIGATING STREAMING DYNAMIC PRICING INFORMATION

An interactive linkage between a search engine and dynamic pricing content available on a computer network can be provided by organizing links to dynamic pricing information (e.g., bid/ask pricing information) on the computer network into a predetermined taxonomy, and providing to the search engine a mapping between search requests and the predetermined taxonomy. The mapping includes reference pointers to dynamic pricing content that can be returned in response to search requests at the search engine. Accordingly, in response to a search request at the search engine, a reference pointer (e.g., an interactive link, a URL, a meta-tag and/or an index into a database) to dynamic pricing information corresponding to the search request can be returned.