SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR A CUSTOMER-CENTRIC COLLABORATIVE PROTOCOL

A system, method and computer program product are provided for affording customer-centric collaborative decision making in a business-to-business framework. Initially, a minimum set of attributes is defined. Thereafter, first information regarding each of the minimum set of attributes is received from a receiving business. Second information is then received regarding proposed products or services in terms of the minimum set of attributes. Such second information is received from a supplying business. In use, a decision process is executed based on the first information and the second information as to which products or services is suitable for the receiving business.