DYNAMIC PERSONALIZED CONTENT RESOLUTION FOR A MEDIA SERVER

A streaming media server is provided for dynamically resolving a request for digital content based upon the identity of the requester. The digital content may be specifically tailored to the demographics of the viewer, and need not be physically stored in sequence. Information about a viewer of digital video is stored within a user profile. The collection of all user profiles is maintained by a profile manager. When a viewer requests a digital data stream from the media server, a content resolver, coupled to the media server, determines how to service the request based upon the appropriate user profile. In certain embodiments, the content resolver may be configured to send targeted advertisements towards the requester of the digital data stream. In other embodiments, the content resolver may be configured to send personalized information pertaining to the requesting user. In other embodiments, the content resolver may personalize the requested content according to the user profile.