METHOD AND APPARATUS FOR AN E-MAIL AFFILIATE PROGRAM

Patent №

US 7,184,971

Granted

2007-02-27

Filed 2000

Owner

ADVERTISING.COM

+2 more

Lab

AI components

2

kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

09716563

The present invention makes it easy to collect, manage, and communicate with consumers using e-mail and other forms of push-based messaging as the primary vehicle for communication of marketing content. The software makes it simple to offer bounties or other types of compensation to any participant interested in referring new users to into the system as well as offer a multiple tier referral system so that those participants can refer others as well. The present invention: makes it possible to track the entire path of a communication and all of the actions inside of it for modeling and other analytical purposes; simplifies the process for generating custom marketing communications in large capacity; simplifies the process of enabling the selection, insertion and delivery of marketing communications inside of the main communication layer and enables an administrator to easily administer all aspects of the software from an intuitive web based interface.

Knowledge representationPlanningG06Q 30/02G06Q 30/0214G06Q 30/0226G06Q 30/0277

AI classification

Planning1.00
Knowledge representation0.50
AI hardware0.02
Speech0.00
Machine learning0.00
Evolutionary computation0.00
Vision0.00
Natural language0.00

Ownership

ADVERTISING.COM

assignment · 117970521

PLATFORM-A INC.

namechg · 214110175

AOL ADVERTISING INC.

namechg · 234090644

Assignors

FERBER, JOHN B.

On an employer assignment, the assignors are typically the inventors.

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