ON-THE-FLY FORMAT CONVERSION

Techniques are provided for accessing data stored in a database. According to one technique, a request is received from an application for a stored file that is currently stored in a database. The stored file is associated with a first file type. One or more database commands are issued to retrieve data associated with the stored file from the database. A renderer is selected from a plurality of renderers based on a first set of selection criteria. The renderer is used to generate an outbound file from the data. The outbound file corresponds to a second file type. The outbound file is provided to the application.