TEXT MINING SYSTEM FOR WEB-BASED BUSINESS INTELLIGENCE APPLIED TO WEB SITE SERVER LOGS

A text mining system for collecting business intelligence about a client, as well as for identifying prospective customers of the client, for use in a lead generation system accessible by the client via the Internet. The text mining system has various components, including a data acquisition process that extracts textual data from Internet web sites, including their logs, content, processes, and transactions. The system compares log data to content and process data, and relates the results of the comparison to transaction data. This permits the system to provide aggregate cluster data representing statistics useful for customer lead generation.