METHOD AND SYSTEM FOR SELECTIVE DISPLAY OF THE ORIGINATION ADDRESS AND THE CALL-BACK NUMBER OF THE ORIGINATOR OF AN ELECTRONIC MESSAGE

A method and system for selectively displaying an origination address of a mobile message, e.g., an SMS message, includes the steps of: (1) determining that a mobile message includes an origination address that should not be displayed on a recipient device; and (2) including data in the mobile message to cause the origination address not to be displayed on the recipient device. The origination address which is selectively prevented from being displayed is one which is not provided by the prime, i.e., true originating sender of the mobile message. A call-back number may be similarly selectively displayed. The system and method provide a way to address recipient confusion that may arise from the display of origination information that is meaningless or otherwise incomprehensible to message recipients.