METHODS AND APPARATUS FOR SELECTING EVENT SEQUENCES BASED ON A LIKELIHOOD OF A USER COMPLETING EACH EVENT SEQUENCE.

An expected value associated with an end event is predicted for each of multiple event sequences, with an event sequence to be presented to a user being selected based on the excepted values. In one embodiment, input attributes and contextual data collected during performance of previous event sequences are obtained, and a plurality of expected values is predicted for going from a first event to each of a plurality of subsequent events of a first event sequence. An expected value is also predicted for going from a first event of a second event sequence to an end event of the second event sequence. The expected values for the first and second event sequences are compared to determine which end event a user is more likely to reach, and an event sequence is selected to present to a user based thereon.