SYSTEM AND METHOD FOR GENERATING ATTRIBUTE-BASED SELECTABLE SEARCH EXTENSION

A system and related techniques generate alternative search terms derived from a set of search results. A user may input a set of search terms such as keywords or other inputs, and receive a set of search results back. In addition, the set of search results may have a set of selectable alternative search links associated thereto. The association of each selectable alternative search link and the set of search results depends on the evaluated distinctiveness of alternative information content of a search result Web page against other search results. In embodiments an attribute or attribute of a result may be assessed for inclusion as an alternative search attributes based on the attribute's deviation from an average of the attributes of the set of search results. A user may select the alternative search suggestion and be presented with an updated set of search results related to the alternative search attributes.