SYSTEM, METHOD, AND COMPUTER PROGRAM PRODUCT FOR COMPARING THE COST OF DRIVING AN OWNED OR LEASED VEHICLE TO THE COST VARIOUS TRANSPORTATION OPTIONS

A system, method, and computer program product calculate the cost for a traveler to drive the traveler's personal vehicle on a trip of a defined distance and duration, and compare the cost of driving the traveler's personal vehicle to the cost of other transportation options, such as the cost of renting a vehicle and driving the rental vehicle on the trip. In this regard, a system for comparing a cost of driving a traveler's vehicle to a cost of other transportation options comprises a server capable of calculating a total cost to drive the traveler's vehicle on a trip. The server is further capable of calculating a total cost to drive a rental vehicle on the trip. The server is further capable of comparing the total cost to drive the traveler's vehicle on the trip to the total cost to drive the rental vehicle on the trip.