METHODS AND SYSTEMS EMPLOYING DIGITAL CONTENT

A portable device for use with audio or visual content (e.g., an MP3 player-like device, or a camera-enabled device) is equipped with one or more features/capabilities, including: a user interface through which a consumer can instruct that content be delivered to a different consumer's device, the ability to derive identifiers from content and take action(s) based thereon, the ability to count playbacks of content; and/or the ability to interact with remote web services. A variety of other features and arrangements are also detailed.