SYSTEM AND METHOD FOR DEVELOPING AND IMPLEMENTING INTELLECTUAL PROPERTY MARKETING

The present invention relates to methods for the development and implementation of intellectual property marketing. A targeted innovation to fulfill an internal need is developed. Actions are taken to legally protect the targeted innovation as an intellectual property asset. The intellectual property asset is analyzed to determine a marketing assessment. A decision is made whether to market the intellectual property asset based at least in part on the marketing assessment. If the marketing assessment meets a predetermined threshold, the intellectual property asset is marketed.