METHOD AND APPARATUS FOR ACHIEVING A TAILORED CONTENT RESPONSE BASED UPON A PRODUCT IDENTIFIER COMBINED WITH A USER IDENTIFIER AND A DEVICE IDENTIFIER

A method and an apparatus for achieving a tailored content response based upon a product identifier coupled with a user identifier and a device identifier are provided. In one method embodiment, the present invention receives a machine readable indicia wherein at least a first portion of the machine readable indicia pertains to the product identifier, at least a second portion of the machine readable indicia pertains to the user identifier and at least a third portion of the machine readable indicia pertains to the device identifier. Next, a product associated with the product identifier is identified in a database not required to be formatted according to an extrinsic product identification standard. Moreover, a user profile and device profile associated with the user identifier and device identifier is identified. A tailored content response is then compiled for the device based upon the product and context information.