METHOD AND SYSTEM FOR CREATION OF CONSUMER SEGMENTATIONS USING MATURATION AND EXOGENOUS CURVES
Patent №
US 7,660,735
Granted
2010-02-09
Filed 2002
Owner
STRATEGIC ANALYTICS INC.
Lab
—
AI components
4
ml · vision · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
10216510
A system and method for segmenting and clustering consumer segments is disclosed. The system and method disclosed decompose micro-segments into maturation curves, exogenous curves and scaling parameters. The system and method of the present invention use these generated curves to cluster micro-segments into macro-segments for business analysis purposes.
AI classification
Ownership
STRATEGIC ANALYTICS INC.
assignment · 136770336
Assignors
BREEDEN, JOSEPH L., PH.D., GIANCOLA, ANTHONY J.
On an employer assignment, the assignors are typically the inventors.