PRESENTATION OF DATA USING META-MORPHING

A computer-implemented method for presenting data is disclosed. The method includes determining items in a question that are contained in a predefined list of items and are defined to be measures or dimensions, determining an association based on the determined items and, based on the determined association, retrieving presentation properties related to a stored association, applying the determined association query the database, and retrieving data which is presented using the presentation properties. The method also includes registering a count that representing a frequency of use of the presentation properties.